Promotion of Ice and Snow Sports in the Post-Olympic Era - VOS Foundation

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Promotion of Ice and Snow Sports in the Post-Olympic Era

Commissioned by the Hebei Provincial Sports Bureau (noting that Chongli District, a co-host location of the 2022 Beijing Winter Olympics, is situated within Hebei).

This study investigates strategies to popularize mass winter sports in Hebei during the Post-Olympic Era. Through theoretical frameworks and empirical evidence, it analyzes current conditions, competitive advantages, and constraints impacting winter sports development in the province, proposing actionable development strategies.

The study further contributes significant theoretical insights into post-Games sports legacy sustainability for Winter Olympic host nations.

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